Question 1

What is Willow CSR?

Accepted Answer

Willow CSR is an AI-powered customer service representative for service businesses. She answers your missed calls, captures explicit consent via DTMF keypress, qualifies leads over SMS against a 308-issue catalog across 23 trades, and notifies you only when it’s worth your time — all with full A2P 10DLC compliance.

Question 2

How is Willow different from a chatbot?

Accepted Answer

Chatbots guess. Willow executes deterministically. Willow follows a strict protocol — the Logic Rail — with mechanical precision. There is no generative improvisation. Every decision is rule-based, every message is compliance-gated, and every interaction produces a courtroom-ready audit trail.

Question 3

How does Willow handle consent and compliance?

Accepted Answer

Willow captures consent exclusively through DTMF keypress (Press 1 for SMS, Press 2 for voicemail). No speech recognition, no inference. Consent is logged in an immutable, append-only ledger with timestamps, phone hashes, and Twilio Call SIDs. All outbound SMS passes through belt-and-suspenders compliance gates — two independent checks that neither trusts the other. Willow is TCPA compliant, FCC 2024 AI disclosure compliant, and built for A2P 10DLC carrier-grade infrastructure.

Question 4

How much does Willow CSR cost?

Accepted Answer

Willow Pro is $5,900/year for single-location businesses. Enterprise is $11,900/year for up to 3 locations. A $1,475 platform fee covers A2P 10DLC registration, number provisioning, and trade-specific configuration. The platform fee is waived with an annual commitment. Four commitment paths available: Annual, 100 Day Challenge, 6-Month, and Month-to-Month.

Question 5

What languages does Willow support?

Accepted Answer

Willow supports five languages: English, Spanish, Mandarin, French, and Portuguese. All compliance templates, opt-out keywords, and HELP responses are available in all five languages.

Question 6

Who built Willow CSR?

Accepted Answer

Willow CSR is built and operated by Rank Capture Grow LLC, headquartered in Lafayette, Louisiana. Rank Capture Grow LLC is the sole owner and operator of the Willow CSR platform.

Question 7

What types of businesses can use Willow?

Accepted Answer

Willow serves 23 service trade professions including plumbing, HVAC, electrical, roofing, general contracting, landscaping, pest control, painting, carpet cleaning, garage door, pool service, appliance repair, handyman, flooring, fencing, tree service, pressure washing, foundation and waterproofing, septic, chimney, window cleaning, locksmith, and glass and window repair.

Question 8

Does Willow require an app or dashboard?

Accepted Answer

No. Willow requires no app, no dashboard, and no login. Willow works entirely in the background. Business owners receive qualified leads via SMS and email notifications. Willow is a worker, not a tool — she does the work so you don’t have to.

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