WORK FOR YOURSELF.
NOT YOUR PHONE.
We've built the assistant you've always wanted, at a tenth of the cost. Willow answers the calls you can't, qualifies your leads, and schedules appointments — all through your phone, 24/7. No sick days. No PTO. No apps. No drama.
Willow is not a CRM.
Data entry. Cold leads.
Log calls. Update records. Endless logins. Busy work.
It works you.
Customers served. Data entry automated.
Willow takes the call. Logs the data. Sends qualified leads on your terms.
It works for you.
So keep your CRM, or don't.
Either way, Willow eliminates the work that makes records worth keeping.
Remember why you went solo? Freedom. Autonomy. Wealth on your terms.
But right now, you're never really off. Every ring is an impossible choice: answer and interrupt your life, or don't answer and lose the opportunity you went into business for.
The phone creates stress in both directions. If you answer, you're pulled off the job or away from your family. If you don't, that opportunity walks to the next contractor on the list. You're losing thousands a month to competitors simply because you can't be in two places at once.
Willow ends the trade-off.
Big companies trade money for other people's time. Until now, you couldn't afford the $30K+ a year for a customer sales rep. Willow gives you that leverage for $389/month. She answers the calls, qualifies the leads, and enforces your rules while you focus on the work.
That builds a business. That builds wealth on your terms.
Employ the assistant you've always wanted and make your phone work for you.
THE WILLOW LOGIC RAIL
Willow is a digital Customer Service Representative (CSR) that operates between your phone line and your customers. She takes the calls you can't, qualifying leads the way you would with strict A2P 10DLC compliance so business keeps moving when you can't answer.
- 01ANSWERS CALL JUST BEFORE VOICEMAIL
- 02ASKS PERMISSION TO TEXT (DTMF)
- 03QUALIFIES & SCHEDULES VIA SMS
- 04CAPTURES LEAD WITH FULL COMPLIANCE
"Hi, I'm Willow, the AI assistant for [Business]. We're currently helping another customer. The fastest way to get things started is by text. To receive a text message about your request, press 1. Message and data rates may apply. To leave a voicemail, press 2."
Your Rules.
Her Discipline.
You define what counts as a lead.
You define what's urgent.
You define what's worth interrupting your day.
Willow enforces that logic every single time. No guessing. No improvising. No opinions. Just your rules, applied with precision.
The Willow Protocol
A disciplined system that turns calls into qualified leads.
Missed Call Intercepted
Consent Captured
Lead Qualified
Lead Delivered
The Math
Calls Missed
Industry average for service businesses.
Per Lead Value
Average job value you're losing.
Monthly Loss
That's $10K–$40K/month walking to competitors. Probably the ones with Willow.
Willow costs $389/month. A full-time CSR costs $2,500+.
We're not mathematicians but the ROI looks good.
Pricing
One job, one new client, could pay for a year of Willow.
PRO
The assistant you couldn’t afford, until now.
- Inbound call coverage when you can’t answer
- Deterministic SMS handoff (DTMF consent)
- Lead qualification (your rules)
- Job scheduling (optional)
- Real-time notifications (SMS or email)
- White-glove onboarding
Multi-language opt-in available as an add-on.
GET PROENTERPRISE
For businesses that scale without compromise.
- Everything in Pro
- Up to 3 locations under one account
- Expanded contacts & routing
- Advanced notification logic
- Priority support
- Multi-language opt-in (add-on)
PLATFORM
Deterministic, smart call infrastructure for platforms that want inbound ownership. No chatbots. No autonomous AI.
- Missed-call conversion layer
- Deterministic execution enforcement
- Tenant isolation with shared performance
- Single-license, multi-entity deployment
- Native smart-call infrastructure
No contracts. If you find the amount of productivity too much, cancel anytime.
FAQ
Let Your
Phone Work for You.
Employ Willow now and we'll slash our setup fee from $99 to $39 but only with this link.