WORK FOR YOURSELF.
NOT YOUR PHONE.

Those nights, weekends, holidays, and every moment you were supposed to be off but weren't.

Now you can be.

Employ Willow as your 24/7 Customer Service Representative. She answers your calls, qualifies your leads, and schedules your appointments, 24/7/365. No sick days. No overtime. No drama.

Live Metrics
Active
0.2s
Answer Time
94%
Lead Capture
24/7
Availability
INBOUND SIGNAL DETECTED
THE AVERAGE CSR COSTS $59,000 A YEAR AND WORKS 40 HOURS A WEEK. WILLOW COSTS $5,900 A YEAR AND NEVER CLOCKS OUT.THE AVERAGE CSR COSTS $59,000 A YEAR AND WORKS 40 HOURS A WEEK. WILLOW COSTS $5,900 A YEAR AND NEVER CLOCKS OUT.THE AVERAGE CSR COSTS $59,000 A YEAR AND WORKS 40 HOURS A WEEK. WILLOW COSTS $5,900 A YEAR AND NEVER CLOCKS OUT.THE AVERAGE CSR COSTS $59,000 A YEAR AND WORKS 40 HOURS A WEEK. WILLOW COSTS $5,900 A YEAR AND NEVER CLOCKS OUT.
The Invisible Second Shift

When your CSR clocks out,
you clock in.

There is no such thing as “no one answering.” There is only who is answering. And in a service business, the answer is always the same: the owner.

You're the one pulling over on the highway to take a call from a panicked homeowner. You're the one whispering callback details into your phone at your kid's basketball game. You're the one jolted awake at 2 AM by a burst-pipe emergency. Not because you're on call, but because there is no one else.

A full-time CSR works 40 hours a week. A week has 168. That leaves 128 hours of evenings, nights, weekends, and holidays where every ring, every text, every emergency lands in your pocket. Not your employee's.

You went independent to build wealth. You ended up building a cage. And the phone is the lock.

Weekly Coverage Distribution
168 HRS / WEEK
Your CSR is on the clockYou are the CSR - unpaid and on call
40 hrs
128 hrs
24%
76%

Willow is your 24/7 CSR.

Those nights, weekends, holidays, and every moment you were supposed to be off but weren't. Now you can be.

How It Works

Your Rules.
Her Discipline.

Willow is a digital Customer Service Representative that operates between your phone line and your customers. She takes the calls you can't, qualifies leads the way you would, and routes work on your terms. You define what counts as a lead. You define what's urgent. You define what's worth interrupting your day. Willow enforces that logic every time.

01

ANSWERS THE CALL

Response time: <200ms. Every call. Every time.

02

CAPTURES CONSENT

DTMF press-1 handoff. Compliant. Recorded.

03

QUALIFIES THE LEAD

SMS triage. Your rules, your criteria, your standards.

04

DELIVERS THE WORK

Qualified leads routed to you. Ready to close.

INBOUND SIGNAL
WILLOW ENGINE
VOICE GREETING

"Hi, I'm Willow, the AI assistant for [Business]. We're currently helping another customer. The fastest way to get things started is by text. To receive a text message about your request, press 1. Message and data rates may apply. To leave a voicemail, press 2."

DTMF DECISION
1
SMS Consent
2
Voicemail
No Input - Voicemail
Voicemails are transcribed and parsed with the same keyword triage Willow uses in SMS. Every voicemail becomes a scored lead.
CUSTOMER PRESSES 1 → CONSENT CAPTURED
SMS Conversation
Hi, this is Willow with [Business]! Thanks for choosing to text. What's your name and a quick summary of what you need help with? Reply STOP to opt-out.
Yes, I need a roof repair estimate.
Got it. Can you share your address and a bit more info about the roof repair?
LEAD CAPTURED
LEAD SENT
SMS or email. Your choice.
English standard. Spanish, Mandarin, French, and Portuguese available.
The Real Cost

You're not hiring a $39,000 receptionist.
You're absorbing a $126,000 problem.

When you add salary, taxes, benefits, turnover, missed calls, after-hours coverage, and litigation exposure, the true cost of a human CSR is far higher than anyone admits. We cited 25 institutional sources so you don't have to take our word for it.

$59,000/yr

The Real Salary

What one CSR actually costs after salary ($39K), payroll taxes ($3,400), benefits ($8,600+), recruiting ($4,700), training, and overhead. For 40 hours a week.

Sources: Salary.com, BLS, SBA, SHRM
40–45%

The Revolving Door

The average CSR stays 13–15 months before leaving. Replacing them costs 50–200% of their salary. Half your workforce is actively looking for the exit right now.

Sources: Giva, Insignia Resources, Gallup, SHRM
$126,000/yr

The Silent Revenue Killer

62% of calls to small businesses go unanswered. 85% of those callers never try again. Each missed call in service businesses costs approximately $1,200 in lost revenue.

Sources: Invoca, Dialzara, 411 Locals
$75,000

The Lawsuit You Didn’t See Coming

The EEOC secured $700M from employers in FY 2024. Win rate: 97%. Average claim range: $50K–$250K. Willow can’t sue you.

Sources: Novian Law, EEOC, Bryan Cave LLP
Human CSR
Willow CSR
Annual Cost
$59,000
$5,900
After-Hours Coverage
Owner absorbs it
$0 extra. Included.
Coverage Hours
40 hrs/week (minus PTO)
24/7/365
Languages
1 (maybe 2)
English + up to 4
Annual Turnover Risk
40–45%
0%
Benefits & Taxes
$12,000+
$0
Litigation Exposure
$50K–$250K per claim
$0
Missed Call Rate
Depends who’s at the desk
<1%
Year 1 Total (40 hrs)
$59,000+
$5,900
Year 1 Total (24/7)
$200,000+ (or you work free)
$5,900

Read the full case study. 25 cited sources, zero opinions.

VIEW THE RESEARCH
The Offer

The average CSR costs $59,000 a year.
Willow costs $5,900.

One saved job could pay for a year. Do the math. Then do it again.

PRO

$5,900/yr license
1 location

The assistant you couldn’t afford, until now.

  • Inbound call coverage — 24/7/365
  • Deterministic SMS handoff (DTMF consent capture)
  • Lead qualification on your terms
  • Appointment scheduling
  • Real-time notifications (SMS or email)
  • Triage by urgency — your rules, her discipline
  • English standard. Additional languages available.
  • White-glove onboarding
EMPLOY WILLOW

ENTERPRISE

$11,900/yr license
3 locations

Growth without compromise.

  • Everything in Pro
  • 3 locations under one license
  • Expanded contacts and routing
  • Advanced notification logic
  • Priority support
  • Dedicated onboarding specialist
EMPLOY WILLOW

PLATFORM

License Agreement

Deterministic smart-call infrastructure for platforms that want inbound ownership.

  • Tenant isolation with shared performance
  • Single-license, multi-entity deployment
  • Native smart-call infrastructure layer
  • Compliance-grade execution enforcement
  • Custom integration and SLA
CONTACT US

Choose how you deploy.

Every path leads to the same annual rate. The only question is how much trust you're ready to extend on day one.

ANNUAL COMMITMENT

$491.67/mo
$5,900/yr
Platform Fee: Waived (converts to $1,475 ETF)
Cancellation Fee: Early termination fee ($1,475) applies before contract end.

The straightforward path. Commit for a year. Platform fee is on us.

THE 100 DAY CHALLENGE

  • $16.16/day for 100 days
  • First deployment only
  • Platform Fee: $1,475 (real work, always paid)
  • Day 100: Willow either covered her cost or she didn’t. If she didn’t, every dollar of your $1,616 comes back. If she did, roll it into an annual license at $357/mo — the lowest rate on this page — and cancel anytime.
  • You’re betting $16 a day that a CSR who works 24/7 can’t close one job in 100 days. Good luck with that.

6-MONTH TRIAL

$983.33/mo
$5,900 over 6 months
Platform Fee: Waived (converts to $1,475 ETF)
Cancellation Fee: If you stay, payments credit toward months 7–12. Year 1 total: $5,900.

MONTH-TO-MONTH

$491.67/mo + $1,475 platform fee
Year 1 total: $7,375
Platform Fee: Paid upfront
Cancellation Fee: No commitment. Cancel anytime.

The $1,475 difference from the annual buyer? That’s the platform fee. Commitment waives it.

Every price is the real price. Commitment waives the platform fee because trust offsets risk. Infrastructure doesn't go on sale.

The Front Door

Willow will cover her own cost.
Your first 100 days are free.

This isn't a promotion. It's a risk-free way to see if Willow can work for you.

Deploy Willow for 100 days. She'll answer your calls, qualify your leads, and deliver work to your phone the same way she does for every client on the platform. The only difference: if she doesn't earn her keep, you don't pay for the privilege.

The bar is simple. Willow needs to capture enough qualified leads to cover her own 100-day cost ($1,616) in estimated job value.

01

You Deploy

$1,475 platform fee (A2P registration, number provisioning, business configuration) + $16.16/day for 100 days.

02

Day 100: Willow Covered Her Cost

Option A: Cash back. All $1,616 in premiums refunded. Walk with your money. No questions.

Option B: Roll forward. Premiums credit toward a 12-month annual license. Your rate drops to $357/mo for Year 1. The lowest rate on the page. Cancel anytime, because your platform fee is already settled.

03

Day 100: Willow Didn't Hit the Bar

Your $1,616 in premiums are refunded. Your first 100 days were free. This almost never happens. It would require zero convertible inbound calls in 100 days.

New customers only. One-time offer. The challenge is open.

TAKE THE 100 DAY CHALLENGE

Questions worth answering.

EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU // EMPLOY WILLOW // WILLOW WORKS FOR YOU //

Your Phone Rang
While You Read This.

Every day without Willow is a day of missed calls, interrupted dinners, and revenue walking to the contractor who answered first. The math doesn't change. The only variable is when you start.

Ready to deploy

Annual license. Platform fee waived.

Not sure yet

$16/day. 100 days. Risk-free.

DO NOT MISS THE CALL // DO NOT MISS THE CALL // DO NOT MISS THE CALL // DO NOT MISS THE CALL // DO NOT MISS THE CALL // DO NOT MISS THE CALL // DO NOT MISS THE CALL // DO NOT MISS THE CALL //